THE CHALLENGE:

Paris Laundry was about to launch their first in house clean beauty product and needed imagery that felt unique in the marketplace while also communicating small batch and 100% clean.

THE APPROACH:

We decided to keep the props and styling to minimum, just like the product itself. The portraits feature the creator of Paris Laundry, Kelsey Bucci. We wanted these portraits to be completely un-retouched, we wanted to see every pore and fine line to communicate that real skin is beautiful skin. 

Photography & Art Direction

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Client: Paris Laundry

Using Format