Paytouch is a Point of Sale software and hardware company. In past they provided POS for all types of businesses. They recently rebranded to only focus on the food and beverage industry. That's where we come in.
Paytouch was in need of 17 custom still life images that communicated different facets of their business for their hero images. We decided to approach this with abstract still lifes, but with real life objects so people could relate to them. We paired this still life style with custom lifestyle imagery. We rented 5 locations and hired 19 models over the course of 3 days.
Photography & Art Direction: Lauren Jones
Producer: Charlotte Masters