During the Salesloft rebrand with Focus Lab, they identified a clear need for custom photography that was as special as their new brand. That's where we came in. 


Together we came up with a two tiered approach we called the "Early Risers", with an emphasis on lights and shadows in a lifestyle environment and "Persona Portraits" that put a face to the name of these otherwise ambiguous customers. We wanted to convey the personas of Salesloft in a beautiful, inviting, warm way, rather than too corporate and stuffy.  Shot over the course of 5 shoot days, hiring 7 models, 5 locations, 3 makeup artists, and thousands of images.

https://salesloft.com/company/
Salesloft rebrand

https://salesloft.com/
Salesloft rebrand with customers interecting
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot
Salesloft rebrand shoot

Photographer & Art Director: Lauren Jones

Design Agency: Focus Lab

Producer: Charlotte Masters

Grip: Nick Jones

Stylist: Nicole Muteku

HMU: Kevin Freiberg



Using Format