THE CHALLENGE:
Sheertex came to us as they were in the midst of a rebrand and new site launch. They wanted fresh edgy images that matched their new tone and voice.
THE APPROACH:
With the help of Red Antler, we came up with the concept of the product/tights interacting with the "enemy" i.e. thorns, brick, wood, sharp metal. 5 days, 4 models, and 11 locations later; here are the results.
















"Thank you sooo much for everything! It's been so awesome to work with you. We got a lot of awesome shots, that we'll be taking and implementing across our site, email, and social media
We would definitely love to work with you again in the future."- Sisi, Marketing Director







Photographer: Lauren Jones
Videography: Jones & Co
Models: Anna Heritage, Vas Hal, Ash Harvey, Mary Davis