Lauren Jones

THE CHALLENGE:

Sheertex came to us as they were in the midst of a rebrand and new site launch. They wanted fresh edgy images that matched their new tone and voice. 


THE APPROACH:
With the help of Red Antler, we came up with the concept of the product/tights interacting with the "enemy" i.e. thorns, brick, wood, sharp metal. 5 days, 4 models, and 11 locations later; here are the results.

Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.

"Thank you sooo much for everything! It's been so awesome to work with you. We got a lot of awesome shots, that we'll be taking and implementing across our site, email, and social media:slightly_smiling_face: We would definitely love to work with you again in the future."


- Sisi, Marketing Director

Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.
Editorial Campaign Shoot for Sheertex tights.



Photographer: Lauren Jones

Videography: Jones & Co

Models: Anna Heritage, Vas Hal, Ash Harvey, Mary Davis

Using Format