THE APPROACH: 


When V8 came to me with the concept of "Old Enough To Know Better" I was thrilled. The direction they gave was: hire only 65+ models and have them do an activity. 


So we ran with it! I did a casting with Wilhemina Modeling Agency, location scouted, and put together two unique scenes that felt nostalgic (just like V8) but also fun and modern. 


Commercial shoot for V8 Juice
Commercial shoot for V8 Juice
Commercial shoot for V8 Juice
Commercial shoot for V8 Juice
Commercial shoot for V8 Juice
Commercial shoot for V8 Juice

Photographer: Lauren Jones


Art Direction: Lauren Jones


Client: V8


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