THE CHALLENGE:

Via Citrus came to us wanting imagery they could post highlighting all the different occasions you could gift a plants. Valentine's Day, Mother's Day, Lunar New Year, etc. 

THE APPROACH:
We brainstormed what each holiday meant to us and how we could avoid holiday cliches. We chose to put them all on the same angle and in the same pot to create a consistency through their site, email list, and feed all year long. 

Created via Focus Lab for Via Citrus.


Lauren Jones: Photographer Art Director / Set Designer 

William Kesling: Assistant Art Director

Using Format